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About Smooth Digital

We Are Smooth Digital – the Leading Digital Marketing Agency for the Care Sector

Our deep understanding of the sector and well established experience within the industry has enabled us to deliver exceptional results for our clients putting us in the forefront of the digital space as the go to marketing agency for care in such a short space of time.

Established in 2016, Smooth Digital is an award-winning marketing agency based in London specialising in marketing for care home, home care, care recruitment and a range of healthcare providers all over the UK. We are an accredited Google and Bing Partnered Agency and the winner of the Home Care Agency Best Business Award. Our core focus is on Pay-Per-Click (PPC) management, Live Chat Lead Capture and Landing Page Optimisation. Our ambition is to provide long term solutions to your existing marketing efforts by using cutting edge technologies and combined with our passionate team of digital professionals we do whatever it takes to help your business grow.

Keeping the clients goals in mind, we tailor our approach to deliver tangible and measurable results with clear transparency. We believe communication is key and we keep our clients in the loop throughout each step to ensure they are receiving value for money.

With our bespoke reporting suite, you will be able to calculate a real time return on your investment so you know exactly where your money is being spent. 

What Makes Us Different

Understanding of the Care Sector

We understand your business and your customers’ user behaviour while they search the web for your services.

Enterprise-Level Technology

Benefit from enterprise-level tech, without the enterprise-level prices.

8+ Years Experience

With our experience in marketing care online, we know what works – and more importantly, what doesn’t.

Want to Know More About Us?

Our work speaks for itself.  Meet the brains behind the Smooth Digital universe, our clients success stories or have a listen to our podcasts.  

We saw an immediate 22-24% uplift in lead volumes reaching sales and recruitment, which also converted better at x2 the normal rate. If you’re on the fence about using Smooth, I would simply say: use them!

– Andrew, Head of Marketing, Country Cousins –

Smooth provided us with great customer services and knowledgeable advice from the initial setup and subsequent management of the Live Chat function. We will happily recommend them to other customers.

– Anna, Head of Marketing and Communications, Greensleeves Care –

Over the last two years with Smooth, we’ve seen more uptake in the amount of enquiries coming through from Google & Bing for both customers and carers,. We’ve seen a revenue increase of 350%, per week.

– Paul, Director, Bluebird Care –

Very approachable and always willing to help. Offer excellent advice and suggestions to improve the campaign they are working on for you.

– Natasha, Digital Marketing Manager, Ramsay Health Care –

Not only did Smooth Digital manage the campaign, they helped us set up a landing page, provided valuable advice regarding the follow up of the leads & generally were helpful all the way along.

– Geoff, Chairman, Abbeyfield –

Meet the Team

Achievements, Exposure and Support

We’re proud to be recognised by both the digital and care industries. We’re fully accredited as Google, Facebook and Bing partners, bringing the latest trends in digital marketing to the care sector.

We also support the care sector as members of Care England and UKHCA as well as lending our skills to help promote the Care Workers Charity and Care Badge cause.

Our mission to lead the care sector forward in the digital age has not gone unnoticed and we often feature in care sector media. Our efforts have been acknowledged by our success in the Home Care Agency Awards and Outstanding Care Home Awards.


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