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Meet the Founder

Tobi Alli-Usman

Graduating from the University of Hertfordshire with a BA Honours degree in Business & Digital Media, and then years later working his way to head up the Health Care Division at a global advertising company in the UK, Tobi grew his passion for online marketing in the health care space.

In 2016, Tobi then went on to become the Founder of the specialist care sector focused online marketing agency, Smooth Digital, where he currently holds the position of Marketing Strategy Director.

Tobi invests most of his time helping Senior Management, Directors & Marketing Managers solve their marketing challenges. He is a leading expert at creating marketing systems which consistently & predictably generate high-quality inbound leads.

In 2020, Tobi launched his own Podcast, Tea with Tobi, aimed at care home and home care professionals who want to have their questions answered, listen to growth-focused conversations and get solutions to the obstacles that prevent business growth. Each week Tobi is joined with his co-host and a care sector specialist where they focus on keeping care business owners stay up to date and share growth strategies for the care sector.

Tobi is regularly invited to speak at all the major care sector conferences and exhibition events across the UK including: The Care Show, The Residential and Home Care Show & Health Plus Care. Tobi has become the UK’s go-to guy for paid search in the care sector.

More Ways to Get to Know Tobi:

Check out Tobi’s insightful podcast series, meet him at an event or get in touch with Smooth directly to start a conversation.

Keynote Speaker

Tobi is regularly invited to speak about care sector marketing at workshops, conferences and members events throughout the UK. He’s a regular keynote speaker at events such as: The Care Show, The Residential & Home Care Show and The Care & Nursing Home Expo.

See upcoming events

Attended a marketing seminar with Tobi as one of the speakers, and have since had discussions with him. It was great to finally meet a marketing person who understood social care & it’s unique issues.

– Nik Seth, Founder of Holm Care –

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