Meet the Client
Balhousie Care Group is one of the country’s leading providers of elderly and specialist care.
They have 25 homes, 1000 residents and 1500 staff and have built their company around the individual needs of their residents, with personalised care plans and a culture that encourages maximum input from residents, relatives and their families.
Balhousie’s driving philosophy is personalisation of care. From care plans to activities to menus, their culture supports and appreciates the individual needs of every single resident.
The Challenge
When we met the team at Balhousie, they needed a bespoke plan and wanted to work with an independent marketing team to support them.
They had a brand new home, in a very rural location, so we knew that if we could make this home work then we would be able to copy the same structure across more of their homes.
Smooth Digital’s Approach
- Setting up a consultation to understand their business specifically and what their USP’s are compared to the competitors in the area
- Suggesting improvements on websites to ensure they are set up with all necessary call to actions, lead triggers & easy navigation of user experience
- Targeted customer acquisition campaign using Google
- Targeted and implemented a tailored remarketing strategy on Facebook
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition
- Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
- Daily monitoring, management and constant refinement of the campaigns
- Monthly campaign meetings and feedback reports
- Account manager working closely with client relationship manager to ensure that leads received were converted
- Getting to know the business and keeping a keen interest so that we could constantly feedback suggestions or improvements
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal and understanding
Client Feedback
“Unlike other marketing companies, Smooth really understands the care home sector and the challenges and complexities we face. We really enjoyed their support and honest feedback. We would absolutely recommend Smooth Digital”
The Result
OUR CLICK THROUGH RATE HAS BEEN CONSISTENTLY OVER 12%
WE HAVE REACHED FULL OCCUPANCY
“We knew we needed a bespoke plan so we thought we would work with an independent marketing team to support us. We had monthly meetings with the team which were really beneficial.
Unlike other marketing companies, Smooth really understands the care home sector and the challenges and complexities we face. We really enjoyed their support and honest feedback. We would absolutely recommend Smooth Digital”
– Balhousie Care Group, Louise, Group Head of Corporate Services –
