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Read the latest industry news, digital marketing tips and insights from the Smooth Digital team.

6 Blogs Your Care Business Should Have On Its Website

Posted on | Posted in General, Care Home Marketing, Home Care Marketing

You may have heard before that one of the best things you can do to improve your chances of ranking high in the search engines is to start a blog. Every time you add a blog post, this is another page that is indexed to your site. In short, by adding more content to your website you are giving search engines like Bing and Google more opportunities to find information to show organically to the user. 

However, it’s not just technical benefits blogging brings, blogs play an important role in customer acquisition too. Choosing care for a loved one is a highly considered process and having a helpful blog might just be what differentiates you from another care provider. 

Blogs allow you to showcase your expertise and build trust, which is invaluable to those searching for care. 

To help you get started, we have put together 6 great blog ideas that your care business can make use of right now:

1. ‘How to tell if your loved one would benefit from a Care Home or a Live-In Care Service?’

This is a good opportunity as a provider to help someone navigate the very beginning of their journey when considering care. They may be reading different articles and doing some brief research but are not yet ready to think about the different types of care. You can help them by writing an insightful blog post that they can read with details of key indicators or things one can look out for that may be signs of their loved one benefitting from care. For example, if they are finding it hard to keep on top of daily tasks such as washing and dressing themselves, or cleaning their space, perhaps they have started to have more falls than usual etc.

2. ‘What Is The Difference Between A Care Home & A Live-In Carer Service?’

Depending on your care business you can inform potential customers that deciding to have a live-in carer means the person requiring care gets to stay at home where they are most comfortable. You can use diagrams or just simple lists to outline the differences between Care Homes and Live-In care services and then perhaps inform them of the different advantages and limitations of each – be as authentic and transparent as possible.

3. ‘4 Things You Should Consider When Choosing A Care Home or Home Care Agency For A Loved One’

You can talk about considering the type of care they need, for example companion, respite, nursing etc. You can advise them to consider where they need their care to be, how the care they choose will be funded, who will be paying for it and how, as well as stress the importance of doing their research and choosing a provider that not only has good ratings but that has values that align with theirs.

4. ‘How To Decide What Type Of Care Is Right For You Or Your Loved One’

When people are beginning their search, they might not know what type of care is needed. They might need some guidance with the varying levels of services you offer. Create a downloadable guide asking questions like ‘Can your loved one dress themselves?’ ‘Does the person requiring care need help bathing?’ ‘Do they require assistance with walking?’.

Providing insight into types of care needed based on the answers to these yes/no questions could help the person looking for care to get a better idea of what is going to be required and will also help them ask the right questions. It’ll also speed up the process potentially as you won’t have to go through these same things each time with every potential customer that gets in touch.

5. ‘Everything You Need To Know About Respite Care’

Break down what respite care is, the benefits, why someone may need it and provide information to help the person looking for care decide the best option for their loved one. You can list what respite care includes and how to arrange this should they think this is the right option for them.

6. ‘5 Questions You Should Ask A Care Provider’

Advise potential customers on some of the things they should be trying to find out, for example CQC rating, if their loved one will have a regular carer assigned to them, what type of training and background checks carers have to go through, what is the procedure in case there is a medical emergency, visitations etc.

Writing these blogs in your own brand’s voice will allow you to communicate directly with potential customers while providing helpful information. These 6 blog ideas are just a few examples of the abundance of blogs your care business could be including on its website to help educate your visitors.

Blogs help drive traffic to your site, they help convert traffic into leads (driving long term results), they help with link building and they mean more content to share on your socials! Remember, you can be a great source of comfort and information for families looking for care for their loved ones and sharing your knowledge in the form of blogs on your site is a great start.

This will make users who land on your site trust you. As a care business, blogs are a fantastic opportunity to share something valuable and impart some wisdom, they will allow you to empathise, and they may end up choosing you over a competitor who has not been as open and helpful to them.

If you would like more information on how to utilise Digital Marketing within your care business, check out our blogs, e-books, or call or email our team today!

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