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Read the latest industry news, digital marketing tips and insights from the Smooth Digital team.

3 Quick Home Care Digital Marketing Tips

Posted on | Posted in Home Care Marketing, Paid Ads, Google Ads, Bing Ads, Blog

Knowing how to market your home care business is not only worth it, it’s necessary. 

Marketing should be an integral part of your business, it is simply not optional and cannot be something you dabble in here and there, or you will find yourself losing business. 

However, we know that this can be a little daunting in 2021, and with all the information out there, it can be tricky to know where to start.

Do not worry, we’ve got you covered!

Here are 3 practical home care digital marketing ideas to get you started:

1. Look into using pay-per-click (PPC) marketing through Google & Microsoft Ads 

PPC marketing has rapidly developed as a successful online advertising channel. It is essentially where you bid on keywords in an auction to appear at the top of the search engine results page. PPC is an extremely powerful tool as the person searching has high purchasing intent, meaning they have gone to the search engine specifically to find the service they are seeking. Plus, as the name suggests, you are only charged when someone clicks on your ad, so for businesses that have a tighter marketing budget, PPC is an extremely cost-effective solution to target potential clients. 

You should also be using Microsoft Advertising, as it has the potential to wield a far greater return on investment: The average cost per click is cheaper on Microsoft Advertising, meaning you are able to bid on more competitive keywords and have your ads on the first page for less money. More importantly, Microsoft’s main demographic are users aged between 45 and 64, which is also likely the age range of your potential customers who are looking for home care for their loved one.

2. Use Email Marketing

Email marketing can help you to leverage new customers and also develop existing relationships with your current customers. With email marketing, you can segment your audience into lists and send tailored messages which will resonate with them and give them something of value. With the increased use of mobile phones, people are constantly checking their emails and you can easily embed phone numbers, links to your website and social media, as well as link buttons to enable potential customers to enquire or follow up on your message with just one click. You can also include news from the sector, updates from your company, and perhaps things like ‘The Top 5 Things To Think About When Searching For Home Care For Your Loved One’. This allows you to add value, which helps you gain trust and credibility.

You can also make good use of email automation, which we explain in detail here.

3. Start accumulating plenty of testimonials and reviews

Testimonials from your clients are an essential part of building your business. Testimonials and online reviews not only add legitimacy to your business, but they also build trust, which is one of the most important aspects of care marketing.

They also do a great job at putting your potential client’s minds at ease, as they know that previous clients have been happy with the service you have provided and are satisfied with your business. Reviews paint a more authentic picture of the reality of your business, and they will improve your brand’s authority as a legitimate business whilst also setting a positive first impression, which will give you a big advantage as people may then be more inclined to choose care for themselves or their loved one from you. They should be an essential part of your website and if possible your home page!

It is important to note you do not have to start using all of these right away, you should do some research, see what works best for you and your business and slowly incorporate the tools that you find most beneficial.

Everyone is on a different part of their digital journey. 

However, it is key that you start somewhere and above all that you embrace it, otherwise you will find yourself falling behind and potentially losing business.

If you would like more information on how to utilise Digital Marketing within your care business, download our eBook, Fundamentals of Care Marketing or call or email our team today!

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