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Care Home Marketing

Trusted by:
Bluebird logo in blue
Bluebird care logo
Country Cousins blue logo
Country Cousins logo
NHS logo in blue
NHS logo
CWC blue logo
cwc logo
Greensleaves logo in blue
Greensleaves logo
Ramsey Health Care logo in blue
Ramsey Health Care logo

The UK’s Leading Home Care & Care Home Marketing Agency

Smooth are the experts – our digital marketing services are tailored to the needs of care and nursing homes. 

We work with a wide variety of homes. Not just for elderly care, but also care and nursing homes for adults and children with a variety of physical and mental health needs.

With Smooth Digital, you can be sure that you’re working with someone who understands you, your residents, their families, and your industry at large.

Filling Care Home Beds and Job Roles

Our strategies are focused on the challenges you’re facing. Whether you’re seeking to increase your resident intake, or have staffing shortages that you’re looking to fill, we have a proven track record of helping care homes increase revenue while reducing the cost for acquiring leads.

We focus on paid digital ads across Google, Bing, YouTube, Facebook and Instagram, as well as improving your on-site user experience to better assist your visitors and turn them into solid leads.

Developing Care Home Marketing Strategies

We know what works for care and nursing homes – but we also know that not every home is the same. We work with you to understand your goals, your challenges, your specialisms and your local area in order to develop a strategy and marketing mix that will work for you.

Track and Monitor the Results Yourself

Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day. Tracking where your money is being spent, and how well it is being spent has never been easier – it’s all right there.

  • Track Your Leads
  • Listen Back to Generated Calls
  • See Exactly Where You Are Spending
  • Produce Detailed Reports
  • All Your Campaigns In One Place
  • Easily Track Your Campaigns Progress

Smooth Digital are extremely professional and I would recommend Smooth to care home providers who do not know the digital market space as it’s very complex and these guys certainly know their stuff!

– Nimesh, Director, Down Hall Care –

Smooth provided us with great customer services and knowledgeable advice from the initial setup and subsequent management of the Live Chat function. We will happily recommend them to other customers.

– Anna, Head of Marketing and Communications, Greensleeves Care –

Over the last 18 months Smooth Digital have constantly offered a variety of methods to attract more potential leads. They also trained all our 15 Care Homes at We Care Group on enquiry call handling!

– Jalani, Marketing & Compliance Manager, We Care Group –

Fast forward two months after saying yes..It’s the best thing we’ve done!! Thank you, we feel much more confident and able to compete and present our lovely home to the digital market place.

– Susan, Director, Rosemary Lodge –

Not only did Smooth Digital manage the campaign, they helped us set up a landing page, provided valuable advice regarding the follow up of the leads & generally were helpful all the way along.

– Geoff, Chariman, Abbeyfield –

The 10 Landing Page Commandments

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on How to Make Your Landing Page a Lead Magnet

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Why Choose Smooth Digital?

Care Specialists

We’re the go-to digital marketing agency for the care industry – it’s all we do.

Industry Insights

With years of experience, we know what makes care home marketing work.

Results Focused

We agree on the KPIs that matter to you and deliver measurable results.


You’ll have full access to a reporting suite to see how your budget is being used.


Dozens of care and nursing homes across the care industry have chosen Smooth.


We’re fully accredited as Google, Facebook and Bing partners.

Hear What Our Clients Think

We work with a number of Greensleeves Care Homes, helping them achieve a better online presence and generate more inbound care leads.

View more case studies

Book a discovery call

It’s good to talk – contact us today to discuss your challenges and goals.

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