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Care Recruitment Marketing

Trusted by:
Bluebird logo in blue
Bluebird care logo
Greensleaves logo in blue
Greensleaves logo
Radfield logo in blue
Radfield logo
Ramsey Health Care logo in blue
Ramsey Health Care logo
Home Care Preferred logo in blue
Home Care Preferred logo
abbeyfield logo in blue
abbeyfield logo
Home Instead logo in blue
Home Instead logo
CWC blue logo
cwc logo
SAGA logo in blue
SAGA logo
Hythe Care blue
Hythe Care logo
Bay Care blue logo
Bay Care logo
NHS logo in blue
NHS logo
Patricia Whites logo in blue
Patricia Whites logo
Torbay Council blue logo
Torbay Council logo
Country Cousins logo in blue
Country Cousins Logo

Recruitment Campaigns Designed for Care Providers

Smooth Digital’s recruitment marketing services are tailored to the unique needs of the care sector, filling care roles more effectively.

We know how to market home care and care home services effectively, helpfully and compassionately, in a way that increases leads.

There are plenty of recruitment firms out there, and some that do specialise in the care industry – but are their large commission fees worth it in an industry with such a high level of job turnover – perhaps even the highest in the UK?

At Smooth, we specialise in marketing campaigns for the care industry – and that extends to effectively filling care roles. These campaigns cut out the middleman and allow you to build up a bank of your own recruitment leads you can tap into in line with demand.

Digital Marketing Campaigns that Grow Your Workforce

We will take the time to understand who you’re trying to recruit, and for what roles – and then we’ll craft a campaign that reaches them.

We work with nursing and care homes, home care providers and general healthcare practitioners of all kinds, and we pride ourselves on knowing the things your industry has in common, and on finding out what it is that makes you different.

The Healthcare Recruitment Marketing Mix

There are so many ways to reach potential applicants. Our aim is to help you stand out from the noise of the job boards with highly targeted care sector recruitment ads through paid search on Google, Bing and YouTube, as well as on social media – primarily Facebook and Instagram.

We can also help provide an excellent on-site candidate experience through landing pages tailored to give applicants all the information they need, along with live chat integrations to answer any questions they may have.

Why Choose Smooth Digital? Because We’re Care Marketing Specialists

We haven’t always been, but after working closely with our first care industry clients for so long, we came to realise that we understood the industry better than most, and could provide a service that really helps out care businesses.

We understand your sector, your staff, the way you work, and what you need. And we’ll work closely with you to understand the goals and recruitment challenges specific to you as a care provider.

But that’s not the only reason people choose us.

Recruiting Care Staff Made Easy

The Ultimate Care Recruitment Marketing Checklist

Free download
Recruiting Care Staff Made Easy guide

Fully Managed

End-to-end management of your campaign with ongoing optimisation throughout.

Industry Insights

We’ve got the experience to know what makes a care recruitment campaign work.

Results Focused

We agree on the KPIs that matter to you, delivering measurable results against them.


You’ll have full access to our reporting platform for full visibility of your campaign.


Dozens of home care providers and care homes of all sizes have chosen Smooth.


We’re fully accredited as Google, Facebook and Bing partners.

Ready to get started?

Book your free discovery call with Smooth Digital today. We’ll talk through the challenges you’re facing, any goals you might have for the future, and how we can help you get there.

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