Recruitment Campaigns Designed for Care Providers
We know how to market home care and care home services effectively, helpfully and compassionately, in a way that increases leads.
There are plenty of recruitment firms out there, and some that do specialise in the care industry – but are their large commission fees worth it in an industry with such a high level of job turnover – perhaps even the highest in the UK?
At Smooth, we specialise in marketing campaigns for the care industry – and that extends to effectively filling care roles. These campaigns cut out the middleman and allow you to build up a bank of your own recruitment leads you can tap into in line with demand.
Digital Marketing Campaigns that Grow Your Workforce
We will take the time to understand who you’re trying to recruit, and for what roles – and then we’ll craft a campaign that reaches them.
We work with nursing and care homes, home care providers and general healthcare practitioners of all kinds, and we pride ourselves on knowing the things your industry has in common, and on finding out what it is that makes you different.
The Healthcare Recruitment Marketing Mix
There are so many ways to reach potential applicants. Our aim is to help you stand out from the noise of the job boards with highly targeted care sector recruitment ads through paid search on Google, Bing and YouTube, as well as on social media – primarily Facebook and Instagram.
We can also help provide an excellent on-site candidate experience through landing pages tailored to give applicants all the information they need, along with live chat integrations to answer any questions they may have.
Why Choose Smooth Digital? Because We’re Care Marketing Specialists
We haven’t always been, but after working closely with our first care industry clients for so long, we came to realise that we understood the industry better than most, and could provide a service that really helps out care businesses.
We understand your sector, your staff, the way you work, and what you need. And we’ll work closely with you to understand the goals and recruitment challenges specific to you as a care provider.
But that’s not the only reason people choose us.
End-to-end management of your campaign with ongoing optimisation throughout.
We’ve got the experience to know what makes a care recruitment campaign work.
We agree on the KPIs that matter to you, delivering measurable results against them.
You’ll have full access to our reporting platform for full visibility of your campaign.
Dozens of home care providers and care homes of all sizes have chosen Smooth.
We’re fully accredited as Google, Facebook and Bing partners.
Ready to get started?
Book your free discovery call with Smooth Digital today. We’ll talk through the challenges you’re facing, any goals you might have for the future, and how we can help you get there.