Meet the Client
Hythe care is a highly respected provider of care for the elderly, employing around 190 people, who form their stable, committed and professional staff team.
From the friendly faces you encounter as you walk through the door to the tastefully decorated accommodation, the home cooked food and the warm and welcoming atmosphere, Hythe’s aim is always to provide a comfortable and desirable home away from home.
Their ethos is to promote a relaxing atmosphere of care and support which both encourages and enables their residents to live as fulfilled, interesting and independent a lifestyle as possible.
Hythe Care Homes, understand that everyone has different preferences and they are committed to ensuring that the care and support their residents receive is very much tailored and centred around them.
The Challenge
When Hythe first came on board, they had just acquired 3 new nursing homes, so they were trying to fill as many beds as possible in those. They wanted all homes 90% full.
Previously Hythe had been receiving enquiries from word of mouth, hospital referrals and of course offline marketing methods, however they felt they were not reaching their full potential with their marketing.
So using digital marketing methods, their goal was to increase private fee paying clients and their aim was to get 6 new customers over one year, however once Smooth Digital came on board, within 3 months they had 10 new customers.
In February 2021 they received 26 relevant leads and their average amount of leads per month is currently around 18.
Their campaign also has an over 3% click to lead rate, which in the care industry is excellent and the average click to lead rate is around 1.5-3%.
Smooth Digital’s Approach
- Setting up a consultation to understand their business specifically and what their USP’s are compared to the competitors in the area
- Suggesting improvements on websites to ensure they are set up with all necessary call to actions, lead triggers & easy navigation of user experience
- Targeted customer acquisition campaign using Google & BING platforms
- Targeted Facebook and Instagram recruitment campaigns
- Implementing a tailored remarketing strategy
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition
- Daily monitoring, management and constant refinement of the campaigns
- Monthly campaign meetings and feedback reports
- Quarterly insights meetings had with Care Home Owner and Client Relationship Manager to discuss further improvement of strategy
- Account manager working closely with client relationship manager to ensure that leads received were converted
- Getting to know the business and keeping a keen interest so that we could constantly feedback suggestions or improvements
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal and understanding
Client Feedback
“Smooth digital are extremely honest and very reliable.
For anyone considering working with Smooth Digital, I would say it worked for us. Pick up the phone, take that leap of faith and have a chat with them, see if it works for you!”
The Result
HAVE SEEN A 60% INCREASE IN ADMISSIONS OVER THE LAST 12 MONTHS
AIM WAS TO GET 6 NEW ADMISSIONS IN 1 YEAR BUT WITHIN 3 MONTHS THEY HAD 10
“I like the fact that we have a dedicated account manager, who has an in-depth understanding of the care sector. We work very well together and have monthly meetings where she will go through our campaign and give us an analysis on a month to month basis.
Smooth digital are extremely honest and very reliable.
For anyone considering working with Smooth Digital, I would say it worked for us. Pick up the phone, take that leap of faith and have a chat with them, see if it works for you!”
– Hythe Care, Amba Shaw, Client Relationship Manager –
