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Meet the Client

Entrepreneurial brothers Nimesh and Pritesh own two successful care homes, Glebe House Care Home and Down Hall Residential Home.
Down Hall Residential Home was acquired by the brothers in March 2019 and is located in the historical country village of Bradwell on Sea in Essex. Registered as a home for 38 residents and offering a range of services including long term and respite care, Down Hall is often referred to by those who visit as an oasis within the heart of its own community.

Down Hall is considered part of a close extended family. It is a place where residents are fully supported in continuing to live their lives as they have been used to; where everyone can feel safe and secure and where independence and personal dignity is strongly promoted.

The Challenge

The previous owners of this care home did not have a sound marketing strategy which led Nimesh and Pritesh to run their own Google ads campaigns but found they were spending a lot of money with little to no return. They were only receiving on average 3-4 leads per month and had 14 empty beds at the time. Nimesh & Pritesh were referred to Smooth Digital to help fill their empty beds and our aim was to ensure that there was a steady flow of enquiries coming through to boost occupancy rates and increase their online presence.

Smooth Digital’s Approach

With Smooth’s deep understanding and expertise of the care sector, we devised a comprehensive digital marketing strategy to successfully create a seamless paid ads campaign.

This included:

  • Setting up a consultation to understand Down Hall specifically, their USP’s and comparing it to their competitors in the area.
  • Running and showing ads using those USP’s and a/b testing various different ad copy.
  • Suggesting improvements and testing the landing page after changes were implemented.
  • Using our Smooth Analytics platform to listen to calls, track stats and view live chat leads.
  • Holding regular campaign management meetings to discuss data analysis, ROI and improvement suggestions.

Client Feedback

“In the first 4 weeks, the results were more than we imagined”

The Result



Tobi, Siya and the team at Smooth Digital are extremely professional at what they do. They have great expertise in digital marketing. We started working with Smooth Digital back in February 2020 and have since seen an uplift in enquiries. I would recommend Smooth Digital to care home providers who do not know the digital marketing space as it’s very complex and these guys certainly know their stuff.

– Nimesh – Director – Down Hall Care –

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