When you need a product or a service, you go on your favourite search engine (or whatever your phone or computer defaults to), type in what you need and thousands of choices appear at your fingertips.
When you list your business on Google My Business, you allow the user to find out information about your business and have the opportunity to enhance your chances of appearing in search results, especially for local search. This is another way to get ahead of the local competition.
See the example below for when you search for Care Home Marketing:
You can see our ad in the top of the search results and we also appear to the right, easy for the user to see and learn more about us.
How much is this going to cost?
This is completely free and easy to set up! Setting up a basic listing can greatly help to improve your search presence, increasing the success of your care home marketing and home care marketing plan. However, we suggest taking advantage of all aspects of this free tool to really showcase your business.
Here are 7 helpful tips to make the most of your GMB listing:
1. Include what you do in your title
Example: Our Care Company: Hourly Care Visits & Live In Care
This simple addition can greatly help your listing appear to people looking for your services.
2. Use the Description… Wisely
Make the most of this space to tell users what you do.
Shout out your USPs! Family owned? CQC Rating Outstanding?
Include these details at the beginning of your description.
Example: Excellent Family Owned Care Home with ‘Outstanding’ CQC Rating
3. Choose Your Category
If you don’t tell Google what your business does, it will have a hard time matching your listing to users searching for your business.
4. List Your Services
Add short descriptions of your services so users can easily gain insight into what you do.
Example: Live-in Care, Home Care Visits, Overnight Care, Respite Care
5. Include photos!
When marketing your care business, this is an opportunity to show your team in action caring for clients. Real pictures will build automatic trust with potential clients.
6. Do you have a blog or have updates about your business?
Include them in your Posts section to encourage users to go to your site and learn more.
7. Include your reviews
We talk about the need for reviews on your site more, here. In addition to building trust, reviews can enhance your ranking score when Google decides where your site will show up in search results.
Make sure you update this listing when things change, new location, business hours, etc.
Care Home Marketing and Home Care Marketing online can be time-consuming and might seem overwhelming, especially if you don’t know where to start. We’re happy to help you decide the best plan for you on a free one to one strategy session. Reach out to us to book yours, here.
For a free, no strings strategy session on how to best use digital marketing tools for your care business: Sign Up Here!