Firstly, what is Google Search Console? Google Search Console is a “free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.”
How exactly can you understand and improve your standings? Read on to see some the helpful things this free tool does for you:
Verify Google can locate and crawl your website.
This means that Google can find you and access the content that is on your site. As you are spending money on marketing your care home or home care business, you will want to ensure that Google shows your site when people look for care!
Assess & fix indexing problems.
What is indexing? Indexing is the ability to show a page on Google’s search results.
Aren’t all pages indexed? Not all pages are indexed as some content should remain private to individual users. Private pages, such as employee resources, membership accounts and other indivual related content would be examples of pages that would not be indexed or tagged ‘no-index’ by the page owner.
View how often your website appears in Google search results.
This information can really help you to evaluate your care business marketing efforts and make adjustments, as needed.
See which queries resulted in people visiting your care business’s website.
You can also see how often people looking for care are clicking through from these search queries.
Get alerts when there are challenges indexing, spam, or other issues on your care home or home care agency’s website.
These challenges can greatly effect PPC campaign performance. Don’t let website issues get in the way of your business growth!
You can view issues with mobile usability, and other aspects that can impact your search results. As searches on mobile are quickly increasing, and even surpassing searches on desktop, you will want to make sure your site is avialable to people who are looking for care for their loved one.
We suggest uploading your care business’s website and all pages to this free tool to learn about your website.
With Google Search Console. you can easily monitor errors and learn how to fix them. Most importantly, you can use the information provided in this tool to improve marketing efforts.
Using Google Search Console is just a very small piece of the digital marketing puzzle. For a free strategy session on how to use digital marketing to grow your care home or home care business, book a free strategy call with us here.