Digital Marketing Services for Healthcare Businesses
Healthcare is a broad industry, with so many specialisms, niches and needs across the entire sector. Finding your exact audience among the noise can be a challenge.
As a care specialist, we understand not just what different providers within the industry have in common, but how to find out exactly what makes you unique – and how to reach your ideal audience.
Finding the Right Healthcare Marketing Mix
There are so many ways to reach potential service users – our aim is to provide the tools that will help you get in front of your audience in a quick, cost-effective way.
We do this through a combination of paid search on Google, Bing and YouTube, as well as Instagram and Facebook advertising. Healthcare is a personal matter – users may be seeking out advice privately through search engines, or turning to their peer group on social media.
We can also help provide an excellent on-site experience through landing pages tailored to give visitors all of the information on your services that they need, along with live chat integrations to answer any questions they may have in a compassionate and supportive way.
Creative Healthcare Advertising Campaigns
While we do primarily work with home care and care home marketing clients, our experience working with healthcare clients has given us unrivalled insight into how to run an effective healthcare campaign, and how to carefully and considerately cater messaging to the needs of your audience.
We use search and social to reach people in the right place – in environments where they are willing to share and are receptive to suggestions – and at the right time – exactly when you can step in to help them solve their problems.
Why Choose Smooth Digital? Because We’re Care Marketing Specialists
We have quickly become the go-to digital marketing agency for the care sector thanks to our long-standing relationships with our care clients, and the expertise and experience that this brings us. We understand the industry better than most, putting us more than a couple of steps ahead of a less specialised agency.
But that’s not the only reason people choose us.
End-to-end management of your campaign with ongoing optimisation throughout.
We’ve got the experience to know what makes healthcare digital advertising work.
We deliver measurable results against the KPIs that matter to you.
You’ll have full access to our reporting platform for full visibility of your campaign.
Dozens of healthcare providers of all shapes and sizes have chosen Smooth.
We’re fully accredited as Google, Facebook and Bing partners.
Ready to get started?
Book your free discovery call with Smooth Digital today. We’ll talk through the challenges you’re facing, any goals you might have for the future, and how we can help you get there.