Marketing Campaigns Designed for Home Care Providers
Trust the specialists – Smooth Digital’s marketing services are tailored to the unique needs of home care providers
We know how to market home care services effectively, helpfully and compassionately, in a way that increases leads.
But it’s by no means a one-size-fits-all approach. We work with all different kinds of home care providers – whether you’re a small local business or a nationwide network, providing elderly care or specialised disability support, we’ll tailor our support to you.
With Smooth Digital, you can be sure that you’re working with someone who understands you, your customers, their families, and your industry at large.
A Unique Home Care Marketing Agency
We focus on paid digital ads that reach out to potential home care service users across different search engines and platforms, including Google, Bing, YouTube, Facebook, Instagram and display ads on third party sites.
We also focus on improving your on-site user experience – or creating one, if you’re yet to launch a website – to better assist your visitors. We know what people want to know about your services, and how to generate home care leads effectively.
Developing Home Care Marketing Strategies
We take the time to get to know you. To understand your specific goals, and your individual challenges against a backdrop of both your home care competition and the wider care home industry. This helps us develop a strategy and marketing mix bespoke to you.
Track and Monitor the Results Yourself
Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day. Tracking where your money is being spent, and how well it is being spent has never been easier – it’s all right there.
- Track Your Leads
- Listen Back to Generated Calls
- See Exactly Where You Are Spending
- Produce Detailed Reports
- All Your Campaigns In One Place
- Easily Track Your Campaigns Progress
The Home Care Growth eBook
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Attract Private Clients Using Digital Marketing

Why Choose Smooth Digital?
Care Specialists
We’re the go-to digital marketing agency for the care industry – it’s our sole focus.
Industry Insights
We’ve got the experience to know what makes domiciliary care marketing work.
Results Focused
We agree on KPIs that matter to you, and deliver measurable results against them.
Transparent
We give you full access to our reporting platform for full visibility of what we’re doing.
Trusted
Dozens of home care providers of all shapes and sizes have chosen Smooth.
Trained
We’re fully accredited as Google, Facebook and Bing partners.
Video Podcast
Season 2 – Episode 3
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Video Training
Season 1 – Episode 4
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How Marketing Can Help Care Businesses Through Covid-19
Book a discovery call
It’s good to talk – contact us today to discuss your challenges and goals.