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Home Care Marketing

Trusted by:
Bluebird logo in blue
Bluebird care logo
Country Cousins logo in blue
Country Cousins logo
NHS logo in blue
NHS logo
CWC blue logo
cwc logo
Greensleaves logo in blue
Greensleaves logo
Ramsey Health Care logo in blue
Ramsey Health Care logo

Marketing Campaigns Designed for Home Care Providers

Trust the specialists – Smooth Digital’s marketing services are tailored to the unique needs of home care providers

We know how to market home care services effectively, helpfully and compassionately, in a way that increases leads.

But it’s by no means a one-size-fits-all approach. We work with all different kinds of home care providers – whether you’re a small local business or a nationwide network, providing elderly care or specialised disability support, we’ll tailor our support to you.

With Smooth Digital, you can be sure that you’re working with someone who understands you, your customers, their families, and your industry at large.

A Unique Home Care Marketing Agency

We focus on paid digital ads that reach out to potential home care service users across different search engines and platforms, including Google, Bing, YouTube, Facebook, Instagram and display ads on third party sites.

We also focus on improving your on-site user experience – or creating one, if you’re yet to launch a website – to better assist your visitors. We know what people want to know about your services, and how to generate home care leads effectively.

Developing Home Care Marketing Strategies

We take the time to get to know you. To understand your specific goals, and your individual challenges against a backdrop of both your home care competition and the wider care home industry. This helps us develop a strategy and marketing mix bespoke to you.

Track and Monitor the Results Yourself

Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day. Tracking where your money is being spent, and how well it is being spent has never been easier – it’s all right there.

  • Track Your Leads
  • Listen Back to Generated Calls
  • See Exactly Where You Are Spending
  • Produce Detailed Reports
  • All Your Campaigns In One Place
  • Easily Track Your Campaigns Progress

I got my first care enquiry 10 minutes after getting the call to let me know that the campaign was live & about 2 weeks after going live I secured my first client from a lead that Smooth generated!!

– Seun, Director, New Shepherd Care –

Over the last two years with Smooth, we’ve seen more uptake in the amount of enquiries coming through from Google & Bing for both customers and carers. We’ve seen a revenue increase of 350%, per week.

– Paul, Director, Bluebird Care –

Smooth Digital are friendly, helpful and results are ROI focused. I’d recommend other Home Care providers talk to them if they are looking for a performance and data led digital marketing solution.

– Phil, Digital Marketing Manager, Radfield –

The Home Care Growth eBook

Download Our Free eBook
Attract Private Clients Using Digital Marketing

Free download
The Home Care Growth Ebook

Why Choose Smooth Digital?

Care Specialists

We’re the go-to digital marketing agency for the care industry – it’s our sole focus.

Industry Insights

We’ve got the experience to know what makes domiciliary care marketing work.

Results Focused

We agree on KPIs that matter to you, and deliver measurable results against them.


We give you full access to our reporting platform for full visibility of what we’re doing.


Dozens of home care providers of all shapes and sizes have chosen Smooth.


We’re fully accredited as Google, Facebook and Bing partners.

Book a discovery call

It’s good to talk – contact us today to discuss your challenges and goals.

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