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Pay-Per-Click Campaigns That Increase Private Home Care Hours
Whether your carers work in one specific area or across a large section of the UK, providing general or highly specialised care, pay-per-click (PPC) advertising has become an essential part of home care marketing campaigns. In fact, it’s so effective because of the different niches home care providers can occupy – you can ensure you’re finding the people for whom you’re the perfect fit.
Types of Online Paid Advertising
These types of paid ads all operate under a pay-per-click bid model. This means that you don’t pay for the ad so much as you just pay a certain amount of money every time someone clicks on it. It’s a bit like an auction – the more you’re willing to bid for that click, the more likely it is that your ad will be served up to your targeted audience.
And paid search ads can indeed be highly targeted based on a huge range of factors from a user’s identity and behaviour. Ads can be targeted at people searching for home care in specific areas, or for certain types of care, such as elderly care or disability care, for example.
Google Ads for Home Care Providers
Google Ads, or Adwords as it was formerly known, is Google’s PPC platform. As you might expect from the most-used search engine in the world, it’s very widely used and very competitive.
But the potential it provides when you get it right is incredible – you can position yourself right at the top of Google based on really specific criteria, and start generating leads almost instantly.
But to make the most of it, you need someone who understands not just the platform, but also your audience, your services, your competitors and your industry – and that’s us.
Microsoft Advertising for Home Care Providers
With around 21% of the UK’s market share, Bing isn’t to be sniffed at – and its Microsoft Advertising (formerly known as Bing Ads) is worth a look.
With a similar setup to Google Ads, but generally with far less competition, there’s great potential on Bing for cost-effective digital marketing that often goes untapped. Particularly when you consider that Bing tends to have an older user base – its users are more likely to be the age of the sons and daughters who need to arrange home care for elderly parents, or even themselves.
Home Care Display Advertising
Display advertising is a part of Google Ads, but instead of showing ads in search results, they are displayed (get it?) on third-party websites. Yes, the dreaded banner ads. While many people dislike them, they do work – and they’re fantastic for brand and name recognition.
Positioning display ads on the websites your potential customers are using helps build trust, and if they don’t actually click through from the ad, it keeps you at the forefront of their minds when they come to search for a home care solution.
Home Care YouTube Advertising
YouTube is technically the second biggest search engine in the world, after Google – it just searches its own database, rather than every corner of the internet it can reach. In terms of the number of times people type a query in the box, it’s the second highest. That means there’s a huge potential to be seen.
Pre-roll ads before other videos give you five seconds of someone’s time – often while they’re on YouTube to search for a solution to a specific problem, as we all do. We can help you be seen by the right people, at the right time.
Track and Monitor the Results Yourself
Our unique, user-friendly platform enables you to view your campaigns in detail and listen back to calls generated, 24 hours a day. Tracking where your money is being spent, and how well it is being spent has never been easier – it’s all right there.
- Track Your Leads
- Listen Back to Generated Calls
- See Exactly Where You Are Spending
- Produce Detailed Reports
- All Your Campaigns In One Place
- Easily Track Your Campaigns Progress
Why Choose Smooth Digital? Because We’re Home Care PPC Specialists
We’ve been specialising in care-related digital marketing for a long time now – first with care homes and then expanding to the wider industry to help home care providers and general health care practitioners.
We understand the industry inside and out – the challenges you face as a business providing home care, the challenges your customers face that bring them to you, and what you need to set yourself apart from the competition and reach the people best suited to your services. We don’t learn about your industry on the job, like a generic digital agency will – we’re one step ahead.
Learn more about Smooth DigitalFully Managed Domiciliary Care Marketing Campaigns
We don’t just set up your ads and walk away – a lot goes into managing your campaign to make sure you see the best-possible use of your budget. PPC campaigns are a continuous process – we are always monitoring, testing and updating ad content, placement and budgets to ensure you’re getting the best return. We respond to trends in the home care industry and changing user behaviour. And we give you full access to our reporting platform so you can have an up-to-date view of how your campaigns are performing.
I got my first care enquiry 10 minutes after getting the call to let me know that the campaign was live & about 2 weeks after going live I secured my first client from a lead that Smooth generated!!
– Seun, Director, New Shepherd Care –
Over the last two years with Smooth, we’ve seen more uptake in the amount of enquiries coming through from Google & Bing for both customers and carers. We’ve seen a revenue increase of 350%, per week.
– Paul, Director, Bluebird Care –
Smooth Digital are friendly, helpful and results are ROI focused. I’d recommend other Home Care providers talk to them if they are looking for a performance and data led digital marketing solution.
– Phil, Digital Marketing Manager, Radfield –
Related Services
No marketing activity exists in a vacuum – your paid ads make up just one piece of the digital puzzle. Learn how Smooth Digital can help your home care business go further.
Home Care Landing Pages
When someone clicks on your ad, where do they go? Whether you have a website already or not, we create tailored landing pages for paid ads that tell users everything they need to know about your home care services – completely tailored to maximise your potential leads.
Paid Social for Home Care Businesses
Although many of us head straight to Google with our questions, we also have a tendency to reach out to our friends and family on social media, too. Social media ads provide an amazing opportunity to reach people with a solution at exactly the right time.
Home Care Live Chat
With live chat on your website, you can extend your office hours to effectively be 24/7, with chat agents professionally, compassionately and efficiently handling requests and enquiries for you even when your office is closed – giving you more of the day to generate leads.
Ready to get started?
Book your free discovery call with Smooth Digital today. We’ll talk through the challenges you’re facing, any goals you might have for the future, and how we can use paid ads to help you get there.
