Website Live Chat for Care Homes and Home Care Businesses
While browsing online can feel impersonal, connecting to a real person through a live chat can be reassuring, as well as helpful.
At Smooth, we can set up a live chat on your website and landing pages – and you only pay for the leads you generate. We also deal with the conversations 24/7 using our global network of carefully selected agents. You get to approve their script so the conversations will always match your business tone.
How Does Live Chat Help Generate Leads?
In care, the majority of website visitors leave without ever contacting your business. Live chat has proven itself to be a powerful lead generation tool – starting an initial conversation.
Create A Personal Connection
Virtually Extend Office Hours To 24/7
Increase ROI On Your Marketing
Rather than navigating through a website, some people would rather ask their question directly. Even if they’re on a landing page with all of the info they could possibly need, care is a considered purchase and people want that human interaction to put their minds at ease.
It’s a direct line of communication to your future customers that you can use to point them in the right direction, and capture their contact details for your sales team.
More Time To Create Leads
People are busy – they may be trying to fit their search for care support around their lifestyle. When searching outside of normal business hours and at weekends, offices and receptions of care providers are closed. Not being able to speak to anyone can make an already stressful situation even worse – this is where live chat, managed by a reliable agent, really helps. Your lead generation and marketing efforts don’t have to stop when you do.
Why Choose Smooth Digital? Because We’re Care Home Marketing Experts
We weren’t always – we started out as a generic PPC agency. But working with a friend who owned a care business gave us a personal connection to the industry. We’re now proud to be the care sector’s go-to for digital marketing services.
The last thing you want, when you’re not able to manage a live chat yourself, is a chat agent that doesn’t understand your business, whether from a technical or emotional standpoint. As care industry specialists, you can rest assured that anyone monitoring a live chat that we provide will be supportive, sensitive and understanding.Learn more about Smooth Digital
Digital Marketing Support for the Care Industry
Your live chat can operate 24 hours a day, capturing leads when you’re not there to pick up the phone or answer emails. You’re only billed for the chats that you deem valuable, and all of your chats will be stored in an easy-to-manage platform where you can review and follow up at any time.
We saw an immediate 22-24% uplift in lead volumes reaching sales and recruitment, which also converted better at x2 the normal rate. If you’re on the fence about using Smooth, I would simply say: use them!
– Andrew, Head of Marketing, Country Cousins –
Smooth provided us with great customer services and knowledgeable advice from the initial setup and subsequent management of the Live Chat function. We will happily recommend them to other customers.
– Anna, Head of Marketing and Communications, Greensleeves Care –
Over the last two years with Smooth, we’ve seen more uptake in the amount of enquiries coming through from Google & Bing for both customers and carers. We’ve seen a revenue increase of 350%, per week.
– Paul, Director, Bluebird Care –
Very approachable and always willing to help. Offer excellent advice and suggestions to improve the campaign they are working on for you.
– Natasha, Digital Marketing Manager, Ramsay Health Care –
Not only did Smooth Digital manage the campaign, they helped us set up a landing page, provided valuable advice regarding the follow up of the leads & generally were helpful all the way along.
– Geoff, Chairman, Abbeyfield –
Ready to get started?
Book your free discovery call with Smooth Digital today. We’ll talk through the challenges you’re facing, any goals you might have for the future, and how we can use paid ads to help you get there.