Web Browsers Are Now Exposing How Secure Your Website Is To Visitors
How do you feel when you see a notification in your browser indicating that a site you are visiting isn’t secure?
Do you proceed to browse? Would you feel comfortable sharing your personal details with this site?
Now, think of your business’s website… Is it secure?
If not, pay attention. As of July 2018, Google has made a significant change to let users using their Chrome browser know whether a website is secure or not and other major browsers are following suit. (learn more from Google here)
Below is what you should see if a website is secure.
Tell me what you mean by ‘secure’…
Websites with HTTP (Hypertext Transfer Protocol (HTTP)) are transmitters and receivers of the data you see on the internet. When the ‘S’ is added, this indicates this sending of data is protected with an SSL certificate.
SSL stands for Secure Sockets Layer. It creates a secure connection between a client and the server and also lets the user know they are not visiting an imposter site.
If a page only has an HTTP connection, the information is not protected. In this time of emphasis on data security, Google wants its users to be protected, making an overall safer internet for everyone.
I have had an HTTP website for a while, now. Why worry?
In July, Google started letting users know when websites are not secure with HTTPS encryption by clearly marking ‘not secure’ in the browser.
Google isn’t alone. Other browsers are making similar changes. For example, Firefox has started letting users know that their connection is not secure before they attempt to enter their password to avoid information being compromised.
Wow, is there anything else I should know?
HTTPS connections are required for fast loading speed on mobile sites- meaning if your site is not secure, the slow loading time on a mobile could be enough for the user to bounce and try a different site. Remember, website speed impacts your quality score. Learn more about website speed here.
Finally, as the internet works towards being a more secure environment, requirements will also affect SEO (search engine optimisation) which impacts your site’s ability to appear organically in a search.
You have made a significant investment to drive traffic to your site.
Don’t let this deter visitors from learning more about your business.
We highly suggest making your website secure if you don’t already have protected site!