When it comes to lead follow up, do you text leads? Most people stick to phone calls and emails as their main forms of lead follow up.
Some people feel that texting is too informal a way to communicate with clients and potential clients. In the care industry, you should want to convey empathy in your follow up. However, we strongly suggest you text leads when following up with potential clients and staff.
When considering your lead follow up efforts, a great thing to keep in mind about texting is that 97% percent of text messages are opened and read by the recipient. Even more interesting, most text messages are opened and read within the first three minutes of their delivery.
Additionally, British psychologists recently found that people are spending twice as much time on mobile phones than what they actually think!
This same group of psychologists also discovered that people touch their phones about 2,600 times per day. This is a very large window of opportunity when it comes to following up with potential clients or care staff for your care home or home care agency.
With the increased use of platforms such as Facebook messenger and WhatsApp, people prefer text communication as it can be less time consuming and allows for multitasking.
When comparing this to the average email open rate of 18%, it seems like a no-brainer as to why you should text leads as a part of your efforts when following up with potential carers and clients.
One final thing to consider, what do you have to lose?
With our insider care industry marketing knowledge, we would love to be a part of growing your business. Send us a WhatsApp, text, email or give us a call for a free one-to-one strategy session with one of our care sector marketing experts. 0203 3223 431 or email@example.com.