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Attract Private Clients & CAREGivers

We are Smooth Digital - The UK's leading care sector marketing agency.

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Trusted by:
Bluebird logo in blue
Bluebird care logo
Greensleaves logo in blue
Greensleaves logo
Radfield logo in blue
Radfield logo
Ramsey Health Care logo in blue
Ramsey Health Care logo
Home Care Preferred logo in blue
Home Care Preferred logo
abbeyfield logo in blue
abbeyfield logo
Home Instead logo in blue
Home Instead logo
CWC blue logo
cwc logo
SAGA logo in blue
SAGA logo
Hythe Care blue
Hythe Care logo
Bay Care blue logo
Bay Care logo
NHS logo in blue
NHS logo
Patricia Whites logo in blue
Patricia Whites logo
Proud to Care blue logo
Proud to Care light blue logo
Country Cousins blue logo
Country Cousins logo
The Orders Of St John Care Trust blue logo
The Orders Of St John Care Trust red logo

Home Care and Care Home Marketing Agency Services

We cover all aspects of the care industry – care homes, home care providers, the broader spectrum of health care, and care recruitment. Our goal is to bring our care sector clients right up to date, with efficient, cost-effective and – most important of all – successful digital marketing strategies, tailored to your audience and your needs.

Why Choose Smooth?

Industry Expertise

We are proud to be the go-to digital marketing agency for the care sector, specialising in targeted PPC for Google Ads, Bing and Facebook.

A Focus on Results

Clicks aren’t what count – it’s all about leads. Filling care home beds, filling care roles, helping you to grow. We look at the full picture.

Complete Transparency

We’re open and honest, building trust with our clients that leads to long-term relationships. We also provide full access to our reporting suite.

We saw an immediate 22-24% uplift in lead volumes reaching sales and recruitment, which also converted better at x2 the normal rate. If you’re on the fence about using Smooth, I would simply say: use them!

– Andrew, Head of Marketing, Country Cousins –

Smooth provided us with great customer services and knowledgeable advice from the initial setup and subsequent management of the Live Chat function. We will happily recommend them to other customers.

– Anna, Head of Marketing and Communications, Greensleeves Care –

Over the last two years with Smooth, we’ve seen more uptake in the amount of enquiries coming through from Google & Bing for both customers and carers. We’ve seen a revenue increase of 350%, per week.

– Paul, Director, Bluebird Care –

Very approachable and always willing to help. Offer excellent advice and suggestions to improve the campaign they are working on for you.

– Natasha, Digital Marketing Manager, Ramsay Health Care –

Not only did Smooth Digital manage the campaign, they helped us set up a landing page, provided valuable advice regarding the follow up of the leads & generally were helpful all the way along.

– Geoff, Chairman, Abbeyfield –

Achievements, Exposure and Support

We’re proud to be recognised by both the digital and care industries; and we are avid supporters of the charities and organisations in the care sector.

Learn more
Google Partner logo
Microsoft Advertising Partner green logo
Facebook logo
Care England logo
UKHCA logo
The Care Badge logo
Home Care Insight logo
care home management logo
Home Care Awards Winner 2020 logo
Outstanding Care Award 2020 Semi-Finalist logo
CWC logo

Get in touch

It’s good to talk – contact us today to discuss your challenges and goals.

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