Meet the Client
Key 2 Care are an established home care provider with a reputation for high standards and bespoke care packages that meet the needs of their customers.
They are the biggest provider of council funded care in Derby and their founders and directors were carers themselves.
Their mission is to provide high quality support to anyone in their own home with a focus on ensuring that their customers can maintain independence, choice and control whilst remaining in their own home.
Their customers come from every background, from the older person, to the young adult, adults with a learning disability, people with physical needs to those who may have dementia, health needs and those approaching their final life journey.
They work with their customers to build support with dignity, well-being, choice and control at the very heart of what they do.
Carers are trained in house by their dedicated training team who are always on hand to support carers and customers when needed and to provide bespoke training if required.
The Challenge
Key 2 Care came to us because they wanted to start targeting private paying clients.
Initially they were doing no marketing at all but wanted to build up their private paying hours, which they hoped would eventually account for about 30% of their hours.
Key 2 Care started off without live chat for a few months and after the success of that campaign they then decide to add Live Chat to their website, which meant that within 3 months they started receiving 3 times the number of leads.
They were also keen on running recruitment campaigns with us so they started off with Facebook Recruitment campaigns in Derby and after seeing success there, we are now running 2 other recruitment campaigns for them in other locations.
Smooth Digital’s Approach
- Setting up a consultation to understand their business specifically and what their USP’s are compared to the competitors in the area
- Suggesting improvements on websites to ensure they are set up with all necessary call to actions, lead triggers & easy navigation of user experience
- Targeted customer acquisition campaign using Google platform
- Implementing a tailored Facebook remarketing strategy
- Implementing tailored recruitment campaigns for multiple locations
- Implementing bid strategies to receive the maximum amount of leads for the minimum cost per acquisition
- Daily monitoring, management and constant refinement of the campaigns
- Frequent campaign meetings and feedback reports
- Getting to know the business and keeping a keen interest so that we could constantly feedback suggestions or improvements
- Lead handling training with the key care managers to ensure everyone is aligned with the same goal and understanding
Client Feedback
“Before working with Smooth, we were getting a few leads per month and wanted to increase our private enquiries by 30%. We started to work with Smooth Digital and saw good results, however after 3 months we decided to add their 24 Hour Live Chat to our website and the results were incredible!”
The Result
WORKING WITH SMOOTH WE STARTED TO RECEIVE APPROXIMATELY 3X THE NUMBER OF ENQUIRIES PER MONTH
ON OUR BEST MONTH WE WERE UP 106 HOURS PER WEEK
“Before working with Smooth, we were getting a few leads per month and wanted to increase our private enquiries by 30%. We started to work with Smooth Digital and saw good results, however after 3 months we decided to add their 24 Hour Live Chat to our website and the results were incredible!
We started to receive approximately 3X the number of enquiries per month and on our best month we were up 106 hours per week. Live chat has really been fantastic for targeting private fee-paying clients and the results speak for themselves. Smooth are also extremely knowledgeable, they have been excellent at answering queries, making suggestions, giving great feedback in meetings and have offered very helpful lead handling training also.
We saw so much success in our PPC campaign with Smooth, that we are now using them for a recruitment campaign also!
I’ve been extremely happy working with Smooth Digital and I would definitely recommend them to anyone looking to market their care business. Here at Key 2 Care, we are looking forward to getting more positive results in the coming months and years.”
– Key 2 Care, Phil Mason, Business Manager –
